She is an internationally acclaimed artist and researcher with a long-term recognized career in the international field of art & technology, including academic leadership & research with a core in artistic methods. Beloff has not the most typical academic career; for one she has been producing art projects and presenting them for the public in international forums in museums, galleries, art events and conferences since the 1990’s.

The recognition as an innovative and creative thinker led her to become an active educator in academia and subsequently an academic researcher with a PhD. Previously she has been Full Professor at the Art Academy in Oslo 2002-06, Visiting Professor at The University of Applied Arts in Vienna during 2009-11, also she has been a recipient of a prestigious 5-year artist grant from the Finnish State 2007-11. 2012-2019 she has been Associate Professor at IT-University in Copenhagen, Head of Section 2012-2016 and Head of PhD School 2017-2019.

Since Fall 2019 she is working in Aalto University as Associate Professor.